Follow the Golden Rules

Here are two golden rules guaranteed to help you make a good first impression: After the person you are calling picks up the phone, say hello, identify yourself and ask: “is this a convenient time to talk?” Rocket science? Not really. But you can bet it is a critical step in having your contact pay [...]

More Beer

Here’s a follow up to my previous post Case Study: Consumer Generated Media and Good Beer. Cheers to The Beer Wench and the good folks at Tip Top Kitchen & Cocktails for some innovative and fun marketing! FOR IMMEDIATE RELEASE – LOCAL RESTAURANT TEAMS UP WITH LOCAL BEER BLOGGER FOR UNIQUE BEER TASTINGS COLUMBUS, Ohio [...]

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